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Native Ads

Technical resources about Native Ads.

Add AdSense Multiplex Ads to a Website

Multiplex is the ads-only successor to Matched Content. Create the unit in AdSense, place its generated code in a controlled template, protect page experience and consent, and verify the ad request without clicking a live ad.

AdSense Matched Content Is Now Multiplex Ads

Google retired Matched Content’s own-site recommendation service in March 2022 and converted the format to ads-only Multiplex units. Here is what the grid does now—and what to use when the real goal is related articles.

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